Advertising Specialties

In today's competitive market, promoting your organization is more important than ever. With all of the forms of advertising available it is crucial to utilize a medium that allows for the most visibility at the least Cost Per Impression (CPI). Advertising specialties, when compared with other popular advertising media - including TV, radio and print advertising - is the most cost-effective advertising medium available according to the Advertising Specialty Institute (ASI). The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media.

Advertising specialties allow organizations creative freedom in the way they choose to promote themselves. Many options are available, each unique in their own way but all placing your organization right where you want it to be, in the mind of your customers. The Advertising Specialties Impressions Study found that more than 8 out of 10 respondents remembered the advertisers of the promotional products they have received, 42% having a more favorable impression of that advertiser after having received that item and nearly a quarter stating they are more likely to do business with the advertiser on those items received. Perhaps the most influential finding is that 62% of the participants have done business with the advertiser on a promotional product after receiving the item.

When you combine the strong responses from consumers and the low CPI of an advertising specialty item, you get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.

Visit our online catalog to view all of our advertising specialties.